The Ministry of Youth Affairs and Sports has conducted health and wellness activities across more than 400 locations nationwide under the Nasha Mukt Yuva for Viksit Bharat Abhiyan, a central scheme aimed at building an addiction-free society through youth participation. The initiative, called ‘Mera Swasthya, Mera Garv’, brought together over 2.5 lakh young people and citizens to focus on physical and mental health while learning about the dangers of substance abuse.
MY Bharat, the official portal and coordinating body for the campaign, organised these activities in partnership with local organisations. The events combined practical health interventions with awareness-raising about lifestyle choices and de-addiction support.
Key facts
- 400+ locations across India participated in the campaign
- Over 2.5 lakh youth and citizens took part
- Activities included health check-up camps, expert sessions and meditation programmes
- Participants took the Nasha Mukt Yuva Pledge to commit to addiction-free living
- Campaign organised under the Nasha Mukt Yuva for Viksit Bharat Abhiyan
What the campaign offers
The ‘Mera Swasthya, Mera Garv’ programme, which translates to ‘My Health, My Pride’, brings health professionals and wellness coaches to communities. Health check-up camps allow free medical screening and basic health assessments. Expert-led sessions give young people direct access to doctors and health workers who explain preventive healthcare, disease management and the importance of informed decision-making about personal health.
Meditation and mindfulness sessions form a core part of the programme, addressing mental wellness alongside physical health. These sessions teach young people techniques for managing stress, anxiety and everyday challenges without turning to substance abuse as a coping mechanism.
The Nasha Mukt Yuva Pledge
During activities, participants take the Nasha Mukt Yuva Pledge, a public commitment to maintain a healthy, addiction-free lifestyle. This pledge transforms individual wellness into a collective social movement. By getting young people to express this commitment in group settings, the campaign aims to create peer pressure for positive behaviour and build community support for substance-free living.
How this connects to the broader scheme
The Nasha Mukt Yuva for Viksit Bharat Abhiyan is a wider government initiative that goes beyond one-time events. The scheme works to create sustained awareness and prevention of drug use among the youth population through ongoing engagement. It combines awareness campaigns, skill development, sports and community activities to create an environment that discourages substance abuse. The ‘Mera Swasthya, Mera Garv’ activities are one component of this larger framework, focusing specifically on health and wellness as a tool for prevention and de-addiction support.
Focus on youth engagement
The campaign prioritises young people aged roughly 15 to 35 years, the population most vulnerable to substance abuse. By framing health and wellness in positive terms—as something to take pride in—rather than through fear-based messaging alone, the initiative aims to make healthy choices appealing. Involving citizens of all ages alongside youth also normalises health consciousness as a community value rather than a message targeted only at the young.
What this means for you
If you are a young person in an area covered by the campaign, you can access free health check-ups and wellness advice without cost. Health expert sessions provide an opportunity to ask questions about physical health, mental well-being and healthy lifestyle choices directly to qualified professionals. Meditation sessions offer a structured way to learn stress management techniques. Communities benefit from reduced substance abuse, improved public health awareness and stronger social support networks.
Students and job seekers can use these activities as a resource for maintaining health during stressful periods. Parents and teachers can participate in awareness sessions to better understand addiction prevention and mental health support for young people.
Scale of the initiative
The participation of 2.5 lakh people across 400 locations demonstrates the reach of the campaign across urban and rural areas. This widespread implementation suggests that the Ministry is attempting to create a national movement around youth health and substance abuse prevention, with the goal of normalising wellness activities and de-addiction awareness as everyday community practices.