The Khadi and Village Industries Commission (KVIC), under the Ministry of Micro, Small and Medium Enterprises, has announced a nationwide discount campaign on khadi and village industry products. The campaign runs from October 2 to November 16, 2026, and is being promoted as part of the government’s ‘Ghar-Ghar Swadeshi’ and ‘Vocal for Local’ initiatives.
Key facts
- Discount period: October 2 to November 16, 2026
- Discount on khadi products: up to 20 per cent
- Discount on village industry products: 10 per cent
- Campaign launched by KVIC Chairman Shri Manoj Goyal on Gandhi Jayanti (October 2)
- Sale active at outlets including Khadi Bhawan at Connaught Place, New Delhi
- Khadi and Village Industries sector turnover in 2025-26: over Rs 1.87 lakh crore
- Employment generated by the sector: more than 2.04 crore people
- Target turnover for coming years: Rs 2.51 lakh crore
What the discount covers
Customers shopping during the campaign period will receive different discounts depending on what they buy. Khadi products, which include handwoven textiles and garments, will be available at discounts of up to 20 per cent off their regular prices. Village industry products, a broader category covering handicrafts and other goods made in rural areas, will carry a 10 per cent discount.
The sale is available across the country, with prominent KVIC outlets such as Gram Shilpa Emporium and the Khadi Bhawan showroom at Connaught Place in New Delhi participating in the campaign.
Background of the sector
The Khadi and Village Industries Commission is a statutory body that promotes khadi weaving and village industries as part of India’s development strategy. The sector is tied to the government’s broader emphasis on self-reliance, supporting small producers, and preserving traditional crafts. Khadi, in particular, carries historical and cultural significance in India.
According to the announcement, the khadi and village industries sector generated a turnover of over Rs 1.87 lakh crore in the financial year 2025-26 and provides employment to more than 2.04 crore people, making it a significant livelihood source in rural and semi-rural areas.
Connection to national campaigns
The discount campaign is framed as part of the government’s larger push for ‘Ghar-Ghar Swadeshi’ (self-reliance in every home) and ‘Vocal for Local’ (promoting Indian-made goods). The KVIC Chairman stated that the sector supports multiple government goals, including Atmanirbhar Bharat (self-reliant India), promoting local-to-global trade, and the Developed India-2047 vision. The government views khadi not merely as clothing but as a symbol of sustainable development and a means of livelihood for millions of artisans and weavers.
What this means for you
If you regularly buy khadi garments or village industry products, this is an opportunity to purchase them at reduced prices for over six weeks. The discount extends across the country, not just to major cities, so customers in various regions can benefit from the sale.
The campaign also promotes digital payment methods such as UPI, aligning with the government’s push toward cashless transactions. Shoppers using digital payments at participating outlets support this objective while availing of the discounts.
For artisans and small producers in the khadi and village industries sector, increased sales during this campaign period can boost their income and business prospects.