The Ministry of Youth Affairs and Sports has launched the Nasha Mukt Yuva for Viksit Bharat – 100 Weeks Nasha Mukt Yuva Abhiyan, a nationwide campaign to encourage young people to adopt healthy and addiction-free lifestyles. The campaign began with a Rashtriya Sankalp Samaroh (national pledge ceremony) on 18 September 2026, involving widespread youth participation across the country.
What the campaign involved
The inaugural Rashtriya Sankalp Samaroh saw participation from 259 institutions located across all 28 States and 8 Union Territories. A total of 1,455 activities were conducted, mobilising 1,47,798 young people in collaboration with MY Bharat – National Service Scheme (NSS).
The day’s activities took multiple forms:
- Pledge Taking Ceremonies: 320 activities with 45,082 participants taking a collective oath
- Signature Campaigns: 407 activities with 42,443 participants signing to express commitment
- Street Theatre (Nukkad Natak): 198 activities involving 8,197 participants
- Youth-Led Discussions and Seminars: 302 activities engaging 28,466 participants
- Other creative formats: 228 activities involving 23,610 participants
The campaign is structured as a 100-week movement, with activities continuing every Sunday. The initial focus will be on four themes: My Health My Pride, Fit Youth, Addiction-Free Youth, and Life Skills Month. The programme aims to reach young people through interventions centred on health, fitness, awareness and practical life skills.
What this means for you
If you are a young person in India, this campaign offers platforms to engage in discussions about healthy living and to connect with peers facing similar challenges. Schools, colleges, youth centres and community organisations will host regular activities over the next 100 weeks, giving you opportunities to participate in discussions, theatre, fitness initiatives and skill-building sessions. The emphasis is on prevention and building positive choices rather than addressing addiction after it has taken hold.